This information helps to identify the features that users are the happiest with as well as changes they wish to see in the future. Remember to describe the value that the feature you describe offers to you. The key to success in these interviews is starting at a high-level with the goals of the product, and then drilling deeper into actions and metrics. Recruiter screen, "offsite" session (execution/product sense), than a virtual "onsite" session (execution/product sense/leadership/tech-depth). You can learn a step-by-step process for solving this type of question, and find additional practice questions, by reading our guide on how to answer technical questions in PM interviews. Some typical questions in this stage involve behavioral questions (E.g. Opens the Fishbowl by Glassdoor site in a new window. They provided a lot of helpful feedback, and I coordinated a series of changes on their behalf with the development team. . Bringing a new set of features to life is always exciting, but the work can feel monotonous after a while. Several crypto trading platforms now offer NFT purchase and exchange in addition to crypto trading.". "The 80/20 rule states that eighty percent of the value of the work done by an individual--on a project or at a higher level--will be derived from focusing on twenty percent of the most impactful work. I did some research prior to interviewing here and one of the most common themes that I found was dissatisfaction with the Coinbase fees for deposits and trades. Sometimes team members will challenge the value of a feature I advocate for because they are lacking context. Anyone know someone in Coinbase that can discuss privacy in crypto? This may also help to lure new customers from other more expensive platforms aimed at new investors.". They help to apply standards and foster coordination between various development teams. I bring an expert-level customer perspective of someone who has been through all of the phases. Remember to include examples of resistance due to business-related concerns as well as those that are emotionally driven. A feature-by-feature comparison is a helpful next step to establishing the relative value of each product and determining where gaps exist. It generally includes a recruiter screen, a technical screen (including a SQL coding test), a take-home challenge, and 'on-site' rounds, which are remote since Coinbase has no physical headquarters. It might require the development of replacement solutions. We hire professional interviewers (people with multiple years of experience interviewing candidates) to help us create our interview questions and write answer examples. It is important to note that by opting to post your profile on the Coinbase Talent Hub platform, you agree to having your name, discipline, and role title (at minimum) displayed on a public webpage. Be sure to have answers to common questions prepared, like "Why product management?". As you answer your interviewers questions, ask yourself if your responses include examples that show how you: Our most important tip? For example, when I was early in my career, I needed to learn how to communicate properly with executives. In this one hour conversational interview, you'll speak with the hiring manager for the position you selected. We then did an impact assessment and used it to help us prioritize the list. How does the phrase "never stop learning" make you feel? The course includes lessons on how to answer all question types, examples of high-quality answers, mock interview videos, and more than 300 practice questions. How would you decide between launching a growth project or delaying because of the tech debt it would create? This guide focuses on Facebook, but as Coinbase follows a similar interview process, it will be relevant for both companies. Interviewers ask this question to determine if a candidate has experience working with the specific processes used by teams to develop software products. Also, it may be more impactful to select a feature that has a tangible benefit over one you love for aesthetic or other personal preference reasons. Likewise, the product manager role allows me to work with a variety of teams internally. , divided into the following interview rounds: Below, weve listed the real product sense questions that past candidates have reported on Glassdoor, Blind, and Prepfully. Example PM interview questions: Product execution. Interviewers ask this question to determine if a candidate understands how to collaborate with this integral role. All of the areas described above are important to consider when prioritizing work. Remember to focus your answer on the competitors that have a sizable market share. The other main thing I struggle with from time to time is the imbalance in the accountability structure of some of the companies I have worked for. How did you prioritize it? 48 percents of the salary are above $200K, 33 percents of the salary are between $150K and $200K, 17 percents of the salary are between $100K and $150K, 2 percents of the salary are less than $100k Remember to include the reasoning behind your selection of your favorite methodology. In these cases, I help my team members understand how the feature will be used and how it will directly add value to the customer experience. He also appreciated the time I took to listen and the work I did to make changes that had a positive impact on his area of responsibility. "The first important function of competitive analysis is for a product manager to understand their own company's position. Our question bank has 10000+ interview questions and growing, . Heres a quick overview of the steps you may face along the way: Now well cover each of the steps we listed above in more detail, so you can get a better idea of what to expect and how to prepare. How did you respond, and how did you grow from that experience? Robinhood is an example of another easy-to-use product that is a competitor of Coinbase in the first-time user market. Your interviewer will be able to give you guidance along the way, although they will expect you to lead the conversation. This information is important because many of the feature sets within product development are highly integrated and rely on excellent coordination across teams. However, this question is asked to ensure a candidate understands product roadmaps well enough to contribute at the level appropriate for the role they are hired for. It might require competitor analysis. (by Surojit Chatterjee, Chief Product Officer of Coinbase), Alternatively, if youre looking for more guidance on what to focus on for Coinbase interviews, then we recommend signing up to the. Fourth, excellent product managers have a passion for creating optimal customer experiences. ", Written by Karrie Day on April 25th, 2022. Changes in the technology used can have implications on the user experience that need to be assessed and interviewers are interested to know how a potential product manager hire will approach these discussions. Free interview details posted anonymously by Coinbase interview candidates. The interview process for Coinbase PMs generally takes about three to six weeks to complete. Coinbase is a platform that facilitates the easy conduct of the digital currency Bitcoin for consumers, businesses, and developers. Product managers play a vital role in ensuring teams are aligned and ready to contribute to the process as needed. Coinbase PMs must be able to identify the most important problems facing their team and help come up with solutions for them. For example, if a product has a mobile and a web version, the roadmap will show the timeline for the development of major feature sets or upgrades across each version of the solution. For example, it would be important to continually read online reviews of your product in addition to monitoring customer support ticket metrics. The mission of Coinbase is to increase economic freedom around the world. I find that keeping a schedule helps me to stay focused.". I'm not sure any of the PMs I spoke with would understand concepts like DMA, order routing and best-execution (let alone understand the regulatory backdrop surrounding these concepts). , weve separated out the questions that pinpoint these two qualities. Remember to focus your answer on the aspects of Coinbase that set the stage for financial freedom and not on the political and cultural reasons that financial strife exists. Given the high rate of change at Coinbase, this question is asked to determine if a candidate understands some of the potential roadblocks they will need to overcome in their role as a product manager. We were also able to increase sales. Get a coach-supported comprehensive plan to outperform at your new job. The Pareto Principle is a simple method used to focus workstreams and encourage alignment among employees, and interviewers seek candidates that understand how to apply it properly. Crypto traders have a variety of trading platforms and tools available to them. We identified the top twenty percent of the items we had prioritized and identified those items as our features that would be the most impactful to work on. He indicated he had already discussed it with the executives in his area and he had their buy-in to move forward.Unfortunately, this client was new to the company and had little insight into our processes or the technology roadmaps for his area. Assuming that the benefits of implementing the technology are high and the impact on the customer is low, I would then want to consult with a designer to determine how we could implement the new features in a way that is intuitive and pleasing to our customers. The Most Cliche Interview Responses and What To Say Instead, How To Approach Difficult Leadership Questions. Coinbase's on-site interviews typically break down into the following categories: execution, product design, product strategy, and behavioral. Wasn't particularly crypto focused, I had no prior crypto knowledge. Design an app for a traveler who wants to taste Indian cuisines. Anonymous Interview Candidate in London, England, The process took 7 weeks. All questions are good questions, so go ahead! They are used to test your ability to collaborate cross-functionally and to assess your culture fit with Coinbase. Product managers at Coinbase are passionate about creating and maintaining an optimal customer experience. Coinbase CEO Brian Armstrong told CNBC the company is taking a close look at where it can cut costs as industry and economic challenges continue to surface. Interviewers at Coinbase ask this question to ensure a candidate can perform this level of tactical analysis in addition to more strategic work. Per the Kano Model, I consider the impact of feature sets on customer delight and product function. This may entice more seasoned investors who leave in favor of lower fee products like eToro to stay. This important question ensures a candidate can demonstrate success during the product launch phase of product management. Through observation and her direct guidance, I learned a lot about how to approach these important conversations and what level of detail was appropriate. Get an inside look at top companies interview processes. Coinbase will also ask how you adapt your plans and troubleshoot problems with new information and changing circumstances. Armstrong said the current downturn. Youll learn the relevant methods over the course of six detailed lessons, each with its own actionable to-do list to keep you on track. I would also circulate it and discuss it often to ensure that the teams involved understand the implications and interdependencies across the various streams of work. I would work with the members of my teams to learn about the internal ticketing systems and any reports available that would help me to identify trends and potential issues. If possible, I would also reach out directly to customers who were struggling with the product to let them know I care and I am working to address their concerns. I first look for mentors who are strong in the specific areas in which I need to grow. Answer dates might appear two to three weeks before they were published. Finally, I would research user satisfaction online. However, the product manager maintains a product-specific focus to ensure the right things are developed at the right time. Interviewers ask this question to ensure the candidate understands how to properly collect the data necessary to assess the health of their products from a customer experience perspective. These calls are less evaluative in nature and more motivational & level-setting. They don't seem to know how to interview PMs and will ask questions from a generic question bank that seems to be entirely taken from Facebook. I have developed a number of practices that help me to stay on track while working from home. Product managers play a role in a wide array of processes and have responsibility for the success of products that are critical to the businesses they work for. I learn about trends and seek to understand their thought processes so that I can grow my strategic and critical thinking skills.Additionally, I learn a great deal from the mistakes of my mentors. Get your resume reviewed by a senior tech recruiter. I would monitor new user counts, returning user counts, and cancellations very closely. [from Coinbase], How would you set goals and measure success for Instagram stories? The work was highly technical and mission-critical. Thie question is asked to determine how well a candidate's approach aligns with the needs of the Coinbase teams they will be working with. I asked a director I admired if I could shadow her and attend presentations with our executive stakeholders. Coinbase thrives on teamwork, and interviewers are interested to know that a candidate is concerned with professional growth and understands the value of learning from others. They need to know how to drive product delivery from the inception phase all the way to the end of a product's lifecycle. Based on LinkedIn profile very professional internal recruiter with experience in top tech companies however while answering the questions around company culture and what they are looking in candidate responded with very generic answers. This question is asked to assess a candidate's communication, facilitation, and leadership skills that foster collaboration and alignment. I would review the internal data available from our customer service and sales teams as well as any performance data available through technical monitoring solutions. Additionally, product managers work with customers and internal teams to explain the details of features before they are released. First-round interviews (2 rounds, 45 min each), Onsite interviews (4 rounds, 30-45 min each), Note: if you are interviewing for a product leadership position (VP, Director, Group PM), learn more about the process and how to prepare, And if youre looking for expert feedback, you can also get input from our. Interviewers ask this question to assess how a candidate feels about the continual learning that is required for product managers at Coinbase. The first is a lack of education or information. Finally, PMs must work with teams of engineers to achieve project goals. For example, the marketing needs of an internal operations product may not be as important of a consideration as the prioritization of marketing-related features of a customer-facing sales feature. I developed a plan to build out self-service booking functionality. Try practicing with our question bank of behavioral PM interview questions. Open. [from Coinbase], Tell me about the technical complexities of this (past project on resume) [from Coinbase], Explain recursion to my grandmother [from Google], How does the internet work? They currently have over 20 million users and an attractive spread-only commission model. These will take place over video call and will last 45 minutes each. No need to prepare much for this one! Standard Product Sense I studied their operations and projected that booking automation could reduce multi-tasking by sixty percent on busy days. Check out our partner Exponent for sample interview questions, mock interviews, courses, and more! "I worked with an operations team that managed client billing for a large studio company. I would explain that the information we keep in the blockchain is ordered based on the date and time each trade happened. The Coinbase PM interview process usually includes at least one leadershipround, which may be combined with the engineering round, as well as some leadership questions sprinkled throughout the process. I held brainstorming sessions with my business owners and stakeholders to drive out a list of opportunities and issues with our product. Coinbase will want to see how you pinpoint the most relevant goals for a product and pick the right metrics to measure them. I also work to understand projections for growth within the product sector. Coinbase seeks product managers who have skills and behavioral patterns that support their company's mission and culture. This is a good time to show that you've got drive and empathy. Additionally, I worked with a development team to generate a query that identified shared bookings within the system. The program manager is more concerned with the efficiency of the operations within the teams they are responsible for and ensures products are developed in the right way.". "I worked with an operations team that managed network bookings that allowed customers to transmit media resources. The query cost less than one thousand dollars to develop, and the staff augmentation was free. This includes product ideation activities as well as those needed to support the end-of-life of a product. Describe a successful product launch you were responsible for. These calls are less evaluative in nature and more motivational & level-setting. Different interviewers each time. Note: if you are interviewing for a product leadership position (VP, Director, Group PM), learn more about the process and how to preparehere. My favorite is scrum. Coinbase's behavioral interviews are used as a big factor in your bar-raiser (to determine your level when you enter the company). Coinbase Engineering Manager Interview Questions Updated 2 Sep 2022 Find Interviews To filter interviews, Sign In or Register. We recommend employing the GAME framework for key metrics questions, as demonstrated in this PM lesson. How would you expand the user base? Interviewers ask this question to determine if a candidate has the leadership and soft skills necessary to push back on feature requests when appropriate. This information usually comes through direct conversations with peers and others in my network. I value learning about their cultures, their needs, and their wants and delivering products that improve their lives in some way. This would allow users to move money into their account on-demand without worrying that they are losing their potential profits before they even trade. Coinbase seeks to hire product managers that are passionate and knowledgeable about crypto trading. Now that you know what questions to expect, let's focus on preparation. If the savings were significant, I would work to identify other valuable features that could potentially be added to offset the impact of the search changes on the customer.If it turned out that the new search functions would affect the customers in a significantly negative way, I would offer the data necessary to support this claim. our question bank of behavioral PM interview questions. I enjoy variety in my work and this role allows me to change my focus frequently. It will help you perfect your step-by-step approach for each question type. You can find free practice questions on articles like this one or on YouTube. However, it is expected that a candidate who interviews for a role at Coinbase is at least comfortable with the idea of dedicating a portion of their time to learning about the latest crypto and technology developments on a regular basis. Binance is another competitor. If so, how would we set thresholds? The interview rounds were as follows: Coinbase has received investigative subpoenas from the SEC about staking, stablecoin, and yield-generating products, but the company has said it may not remove a particular crypto asset even if. The U.S. Department of Justice charged a former product manager at Coinbase ( COIN) with insider trading in an indictment unsealed on Thursday. NFTs are digital proofs of authenticity that are used to trade digital assets like music, art, or real estate. Offering value that sets you apart from other candidates may raise your chances of being hired. Executives interested in market analysis details want to understand the size of the whole market as well as the market share a product manager anticipates their product will align with. You can usethis free guideto help tailor your resume to the position youre targeting. This helped them to feel like the new service we were offering was integrated with our overall brand. I would collaborate with the teams involved in its creation and maintenance. Remember to provide an easily understood metaphor for a blockchain in your response. How to Answer: Why Do You Want to Work Here? I think it would be worthwhile to explore a reduction or elimination in fees for deposits. I interviewed at Coinbase in Dec 2021. I would then develop a tactical plan to address any quick-hit items that had the potential to improve customer satisfaction. Also, it is important to understand the market and the basic features that are expected by the personas within the customer community. They do well in the large volume space and also attract day traders. They may also work with marketing, legal, and other business teams as needed. I also do a number of things to combat the isolation that can creep in after several days at home alone. You can start by watching the Coinbase CEO's interviews and talks and Stratechery's article on Bitcoin. He did not understand how system support and maintenance worked. However, they should be balanced with data-based claims as well. Being relaxed, calm, and confident is the key to success in these interviews. In the event trade fees were reduced, I think it could make sense to adopt a volume-based reduction. Tell me about a time when you were faced with a problem that had a number of possible solutions. Learn more here. I would read blogs, forums, and articles to get a sense of how users feel about the product. "A product manager is in charge of the strategy and the success of the development of a specific product they are responsible for. If you pass your first-round interviews, youll move on to the final, onsite interviews. The phrase 'never stop learning' feels comfortable because resonates with how I view my life experiences. Finally, I work hard to keep a regular schedule. Additionally, I would work with internal support teams to assess any themes in user satisfaction that are related to the product. I also appreciate the flexibility of how backlogs are prioritized and managed. Interview questions and answer examples and any other content may be used else where on the site. The process took 5 weeks. I would state that many people have a copy of the list in case we ever lose it or disagree about who owns a card.Finally, I would compare the card trading metaphor I used to cryptocurrency trading. Focusing on data-supported strategies seems to reduce some of the emotional reactions.". To round out your preparation, weve added the rest from Facebook PM interview reports. "One of the reasons I invest in crypto is that it offers a means to create financial freedom for myself and my family. To do this effectively, they must be able to motivate others, address conflicts, and build and maintain relationships. Coinbase strives to hire candidates that are passionate about crypto and other digital trading technologies. I work with several cross-functional engineering teams on projects that touch on these features. This question is asked to determine if a candidate's vision for the ideal qualities of a product manager aligns with the specific needs of Coinbase. 5 Coinbase Associate Product Manager interview questions and 5 interview reviews. Thankfully, the right preparation makes all the difference. Generally, the biggest tips here are to structure your thinking aloud, and state all assumptions you make as you go through the problem. Here's a quick overview of the steps you may face along the way: Resume, cover letter, and referrals Recruiter phone screen (30-45 min) First-round interviews (2 rounds, 45 min each) Onsite interviews (4 rounds, 30-45 min each) To take a deeper dive into the execution interview, check out our comprehensive guide. [from Microsoft], Explain the concept of "protocol" to a 4-year-old child [from Google], What is the difference between C++ and Java? I am passionate about creating excellent customer experiences through end-to-end ownership. We collaborated on some adjustments and new features that would help to improve the experience of the team he was responsible for. Remember to discuss all of the product phases that might be represented in a product roadmap. Initial phone screen with a recruiter followed by 2 interviews with PMs on the retail team. Coinbase is a mission first company. Product strategy is all about high-level thinking. "Product management excites me because it weaves together so many different areas of responsibility. I am responsible for a series of dashboard features that communicate high-level assignment, milestone, budget, and capacity data. Top Coinbase Product Manager Interview Questions Prepare for Coinbase Product Manager interviews with our list of 17 interview questions Product Manager Product Manager Technical Program Manager Software Engineer Engineering Manager Data Scientist Solutions Architect BizOps & Strategy Product Designer Product Marketing Manager Security Engineer Communication skills are integral to successful product management. This work may be the ultimate responsibility of senior-level product managers. I have also led various team-building activities to help my teams stay connected. "We expect to build on the other side of this crypto winter an awesome asset-management business." Once a product manager has the appropriate context to work from, they can identify their top competitors as well as those who may be future competitors. While they are responsible for many of the aspects that contribute to the success of a product, the development and support of a product require work from many individuals who product managers do not have direct influence over. Discovery 4. To prepare for this question, it's critical to review Coinbase's current strategy. Product managers work to develop product roadmaps and prioritization of specific features for their products. How would you design a web-based application for collaborative work? Billing was not my area, but I reached out to the operations team to find out what the process for billing splits was anyway. Anonymous Interview Candidate in New York, NY, I applied online. The onsite interview portion includes four rounds that last 30 to 45 minutes each. Did Coinbase already close their APM application? I asked him to articulate the reasons why he felt we needed to move away from the current solution and to describe the new features he was looking for in a replacement solution. I would also reach out to my peers and superiors for guidance and feedback to ensure the changes I suggest are sound and that we work collectively to incorporate any lessons learned across all of our products.". I offered them a price reduction during the beta trial period. I would ask the technical lead to walk me through all of the benefits and any of the cons that are worth considering. Finally, product roadmaps communicate support and end-of-life activities for a product. Given the large amount of data Coinbase has available, they expect product managers to be able to look at data to make decisions. Remember to include mentors that offer expertise in leadership or soft skills in addition to product management-specific expertise. Learn more and start scheduling sessions today, Technical knowledge, working with engineering, t: They know how to sift through large data sets to draw the big picture conclusions necessary to make tactical changes while working toward long-term strategic milestones. The second reason I am met with resistance is a lack of understanding of the customer persona. Interview Stages: Initial Screening with HR (30 mins) Quick and simple interview to learn more about you as a candidate; Pre-onsite Interview (2 hrs) Two 1-hour interviews with Senior PMs in Coinbase, with each interview focusing on either Product Sense or Execution questions. My clients were thrilled about the savings and their staff raved about how much less stressed they felt with the reduced time spent on the phone scheduling bookings. The first stage is a quick call with a Coinbase recruiter. Remember to add in a feature that would set your kitchen faucet apart from the standard offering within the faucet market. Coinbase program managers help to integrate workstreams across complex projects. A well-crafted roadmap clearly demonstrates the difference between work that is complete, work that remains, and important milestone dates. For example, a particularly exciting feature that is not available in any competitor product is likely to cause a significant jump in usage and satisfaction.The performance of the solution can be an equally important factor to consider. All interview questions are created by MockQuestions.com and are not official interview questions for any organization listed on MockQuestions.com. To do this well, they must have strong product design and product strategy skills. Below, youll find links to free resources and four introductory steps to help you prepare for your Coinbase PM interviews.